Why some of America's biggest brands are losing ground in China

brands like Nike and Starbucks struggle in China Skip Navigation Markets Pre-Markets U.S. Markets Currencies Prediction Markets Cryptocurrency Futures & Commodities Bonds Funds & ETFs Business Economy Finance Health & Science Media Real Estate Energy Climate Transportation Investigations Industrials Retail Wealth Sports Life Small Business Investing Personal Finance Fintech Financial Advisors Options Action ETF Street Buffett Archive Earnings Trader Talk Tech Cybersecurity AI Enterprise Internet Media Mobile Social Media CNBC Disruptor 50 Tech Guide Politics & Policy White House Policy Defense Congress Expanding Opportunity Video Latest Video Full Episodes Livestream Live Audio Live TV Schedule CNBC Podcasts CEO Interviews CNBC Documentaries Digital Originals Watchlist Investing Club Trust Portfolio Analysis Trade Alerts Meeting Videos Homestretch Jim's Columns Education Subscribe PRO Pro News Josh Brown Mike Santoli Calls of the Day My Portfolio Livestream Full Episodes Stock Screener Market Forecast Options Investing Chart Investing Subscribe Livestream Menu Make It select USA INTL Livestream Search quotes, news & videos Livestream Watchlist SIGN IN Create free account Markets Business Investing Tech Politics & Policy Video Watchlist Investing Club PRO Livestream Menu Retail Why some of America's biggest brands are losing ground in China Published Fri, Aug 21 2026 7:30 AM EDT Laya Neelakandan @in/layaneelakandan @Laya_neel WATCH LIVE Key Points Some American companies are losing influence in China as geopolitics, domestic competition and a lack of cultural relevance reshape what was once a lucrative market for the U.S. Companies such as Nike, Starbucks and General Motors have seen their China businesses shrink over the past few years. Other brands, such as Lululemon, Ralph Lauren and Kentucky Fried Chicken, are finding ways to still be successful in the region. watch now VIDEO 3:38 03:38 Why American brands are out in China CNBC Digital Original Video China was once one of the most attractive and fastest-growing markets for many American brands. With its population of more than 1.4 billion people and massive opportunities for businesses, companies were racing to take advantage of the boon that China could offer. Bu özet bilgilendirme amaçlıdır, yatırım tavsiyesi değildir. — hisseonlinebot