Sea Ray parent Brunswick bets on AI navigation and new revenue streams to help stalling boat sales

Sea Ray parent Brunswick bets on AI, recurring revenue to help boat sales Skip Navigation Markets Pre-Markets U.S. Markets Currencies Prediction Markets Cryptocurrency Futures & Commodities Bonds Funds & ETFs Business Economy Finance Health & Science Media Real Estate Energy Climate Transportation Investigations Industrials Retail Wealth Sports Life Small Business Investing Personal Finance Fintech Financial Advisors Options Action ETF Street Buffett Archive Earnings Trader Talk Tech Cybersecurity AI Enterprise Internet Media Mobile Social Media CNBC Disruptor 50 Tech Guide Politics & Policy White House Policy Defense Congress Expanding Opportunity Video Latest Video Full Episodes Livestream Live Audio Live TV Schedule CNBC Podcasts CEO Interviews CNBC Documentaries Digital Originals Watchlist Investing Club Trust Portfolio Analysis Trade Alerts Meeting Videos Homestretch Jim's Columns Education Subscribe PRO Pro News Josh Brown Mike Santoli Calls of the Day My Portfolio Livestream Full Episodes Stock Screener Market Forecast Options Investing Chart Investing Subscribe Livestream Menu Make It select USA INTL Livestream Search quotes, news & videos Livestream Watchlist SIGN IN Create free account Markets Business Investing Tech Politics & Policy Video Watchlist Investing Club PRO Livestream Menu Life Sea Ray parent Brunswick bets on AI navigation and new revenue streams to help stalling boat sales Published Tue, Aug 18 2026 7:59 AM EDT Updated 15 Min Ago Contessa Brewer @contessabrewer WATCH LIVE Key Points Brunswick Corp. is the parent company of Sea Ray, Boston Whaler and other boat brands. It's banking on new technology like autonomous docking and on recurring revenue streams like its Freedom Boat Club membership to offset stalling sales of new boats. CEO David Foulkes told CNBC that premium boat sales are staying afloat, while value options are lagging. In this article BC'C Follow your favorite stocks CREATE FREE ACCOUNT watch now VIDEO 2:31 02:31 Sea Ray parent Brunswick bets on AI navigation and new revenue streams to help stalling boat sales AI - Artificial Intelligence Brunswick Corp., a global leader in boat manufacturing and recreation on the water, is counting on advanced technology to help with stalling sales. Bu özet bilgilendirme amaçlıdır, yatırım tavsiyesi değildir. — hisseonlinebot